Start a business. Skip the stack.
Your business is more than a website. Friday builds and runs everything underneath it.
What business do you want to create? An expert network matching investors with specialistsA bookkeeping practice for tradiesA boutique brand design studioA coaching business with group programsBuild it Describe it, Friday does the restYour websiteWhat your customers see
Your businessEverything underneath, built and run by Friday
Claude and other agents plug in through MCP
Friday builds and runs your entire operating stack.
Meet FridayMon 9:00 am
Meet Friday.
Meet FridayMon 9:00 am
Run the whole business from one place.
Sam RiversFounder, Studio NorthFridayThe agent that runs the work
Thirteen surfaces, built in.
ScrollNext: Sites
Thirteen surfaces. Nothing to connect.
Scroll
Sites01 / 13 · 9:00 am
Describe your website. Friday builds it.
Chapter 1 of 7 · Get found
app.hellofriday.app/sites/studio-northstudio-north.hellofriday.app
HomeDraft
PreviewPublish
Describe your site to Friday
Friday
Published to studio-north.hellofriday.app
ScrollNext: Forms and CRM
Thirteen surfaces. Nothing to connect.
Scroll
Sites01 / 13 · 9:00 am
Describe your website. Friday builds it.
Describe your site to Friday
Studio NorthBook a call
Brand and identity studio
Brands that look as good as the business behind them.
Studio North designs logos, identities and websites for small businesses. One fixed price, agreed before we start.
Book an intro callSee packages
Trusted byLumenHarbour & CoOrbit
Identity$4,000
Logo, palette, type and a brand guide.
Websites$6,000
A fast five-page site you can edit yourself.
Packaging$3,000
Labels and boxes ready for the printer.
Ready to start?
Free 30 minute intro call.Book a call
Free 30 minute intro call.Book a call
HomeDraftPublish
Describe your site to FridayDone. Hero, three packages and a booking section added.
Published
ScrollNext: Forms and CRM
Forms02 / 13 · 10:30 am
Capture every lead, automatically.
CRM03 / 13 · 10:30 am
CRM is built in.
Chapter 2 of 7 · Win the enquiry
app.hellofriday.app/crm/contacts/maya-chen
ScrollNext: Meet and Documents
Forms02 / 13 · 10:30 am
Capture every lead, automatically.
CRM03 / 13 · 10:30 am
CRM is built in.
‹Contacts
Maya Chen
Head of Brand · Brandwell
Details
Email
maya@brandwell.coPhone
+61 412 555 019Budget
$10k to $25kSource
Website formActivity
Enquiry form submitted
now“A brand sprint, six weeks.”
Friday replied
“Does Thursday 2pm suit?”
ScrollNext: Meet and Documents
Meet04 / 13 · 2:10 pm
Take the call. Friday takes the notes.
Documents05 / 13 · 3:00 pm
Proposals written in minutes, not hours.
Chapter 3 of 7 · Win the work
app.hellofriday.app/crm/contacts/maya-chenapp.hellofriday.app/meet/intro-callapp.hellofriday.app/docs/brand-sprint-proposal
Intro call · BrandwellREC 04:123 in call
Live transcript
BIUH1H2Draft
Prepared for Brandwell · Studio North
Scope
Timeline and investment
Fridaynow
Drafted from your call with Maya. Two workshops and one review round, priced as agreed.
AcceptEdit
Maya 00:41A brand sprint, six weeks.Brand sprint proposal
You 01:12Two workshops, one review round.Two discovery workshops with your team
Maya 01:49Can we add a stakeholder workshop?One stakeholder workshop, added at your request
You 02:20Priced as a variation.One round of reviews, then handover
FFriday 02:31
Noted. Proposal to follow.Six weeks, start 14 AugFixed
Noted. Proposal to follow.Six weeks, start 14 AugFixed
Investment, fixed price$14,200
ScrollNext: Design and Signing
Meet04 / 13 · 2:10 pm
Take the call. Friday takes the notes.
Documents05 / 13 · 3:00 pm
Proposals written in minutes, not hours.
‹ContactsJoin call
Maya Chen
Head of Brand · Brandwell
Details
Email
maya@brandwell.coPhone
+61 412 555 019Budget
$10k to $25kSource
Website formActivity
Enquiry form submitted
now“A brand sprint, six weeks.”
Friday replied
“Does Thursday 2pm suit?”
Intro callREC 04:123 in call
Live transcript
Brand sprint proposalDraft
Prepared for Brandwell · Studio North
Scope
Timeline and investment
Fridaynow
Drafted from your call with Maya. Two workshops, one review round, priced as agreed.
Maya00:41Brand sprint proposalYou01:12Two discovery workshops with your teamMaya01:49One stakeholder workshop, added on requestYou02:20One round of reviews, then handoverInvestment, fixed price$14,200
ScrollNext: Design and Signing
Design06 / 13 · 4:15 pm
Turn any proposal into a deck.
Signing07 / 13 · 5:00 pm
Get it signed. Know where it stands.
Chapter 4 of 7 · Close the deal
app.hellofriday.app/docs/brand-sprint-proposalapp.hellofriday.app/designs/brand-sprint-deckapp.hellofriday.app/sign/brand-sprint-proposal
BIUH1H2Turn into deck
Prepared for Brandwell · Studio North
Scope
Timeline and investment
Fridaynow
Drafted from your call with Maya. Two workshops and one review round, priced as agreed.
AcceptEdit
Brand sprint deck3 slidesShareSend for signature
1
2
3
Slide 1 · Title
Style
Layout
Title and cards
Sent for signature
Maya Chen · Brandwell
Studio North
Sam RiversSigners
MC
Maya Chen
WaitingSignedmaya@brandwell.co
Audit trail
Brand sprint proposalBrand sprint for BrandwellBrand sprint proposal.pdf
Two discovery workshops with your teamTwo workshopsOpened 9:14 pm
One stakeholder workshop, added at your requestStakeholder session
One round of reviews, then handoverOne review round
Six weeks, start 14 Aug6 weeksSent 6:48 pm
Investment, fixed price$14,200$14,200 fixedSigned 11:40 pm
ScrollNext: Invoicing and Projects
Design06 / 13 · 4:15 pm
Turn any proposal into a deck.
Signing07 / 13 · 5:00 pm
Get it signed. Know where it stands.
Brand sprint proposalDraft
Prepared for Brandwell · Studio North
Scope
Timeline and investment
Investment, fixed price$14,200
Turn into deckBrand sprint deck3 slidesSend
Slides
SignSent1 of 2 signed
Maya Chen · Brandwell
Audit trail
Brand sprint proposalBrand sprint for BrandwellBrand sprint proposal.pdf
Two discovery workshops with your team6 weeksSent 6:48 pm
One stakeholder workshop, added on requestTwo workshopsOpened 9:14 pm
One round of reviews, then handover$14,200 fixedSigned 11:40 pm
ScrollNext: Invoicing and Projects
After hours5:01 pm
Deals keep moving after you log off.
5:01 pmYou log off.
6:48 pmProposal sent.
9:14 pmOpened by the client.
11:40 pmSigned and filed.
ScrollNext: Invoicing and Projects
Invoicing08 / 13 · Tue 6:12 am
Invoice the moment it's signed.
Projects09 / 13 · Tue 6:12 am
Signed work becomes a project, ready to run.
Chapter 5 of 7 · Get paid and started
app.hellofriday.app/sign/brand-sprint-proposalapp.hellofriday.app/invoices/001app.hellofriday.app/projects/brand-sprint
SignedCreate invoice
Maya Chen · Brandwell
Studio North
Sam RiversSigners
Maya Chen
Signedmaya@brandwell.co
Audit trail
Invoices/ INV-001DraftSend invoice
SNStudio North
Issued 14 Aug · Due in 14 days
Bill to
Brandwell
Maya Chen · maya@brandwell.co
Maya Chen · maya@brandwell.co
DescriptionAmount
Payment
Card or bank transfer, paid online.
Status
Brandwell brand sprintSix weeks0 of 6 done
Discover2
Design2
Deliver2
Brand sprint proposal.pdfInvoice INV-001Discovery workshopDue 18 Aug
Due 18 AugOpened 9:14 pmDeposit, 50%$7,100Brand auditDue 22 Aug
Due 22 AugBalance at handover$7,100Concept routesDue 5 Sep
Due 5 SepTotal, GST included$14,200Stakeholder workshopDue 9 Sep
Due 9 SepSent 6:48 pmSent to MayaReview roundDue 19 Sep
Due 19 SepSigned 11:40 pmPaid in fullHandoverDue 26 Sep
Due 26 SepScrollNext: Workflows and Automations
Invoicing08 / 13 · Tue 6:12 am
Invoice the moment it's signed.
Projects09 / 13 · Tue 6:12 am
Signed work becomes a project, ready to run.
‹ProposalSigned
Sam RiversMaya Chen · Brandwell
Studio North
Audit trail
Create invoice‹INV-001Draft
SNStudio NorthDue in 14 days
Bill to
Brandwell · Maya Chen
DescriptionAmount
Send invoiceBrand sprintSix weeks
0 of 6 doneBrand sprint proposal.pdfInvoice INV-001Discovery workshopDue 18 Aug
Due 18 AugOpened 9:14 pmDeposit, 50%$7,100Brand auditDue 22 Aug
Due 22 AugBalance at handover$7,100Concept routesDue 5 Sep
Due 5 SepTotal, GST included$14,200Stakeholder workshopDue 9 Sep
Due 9 SepSent 6:48 pmSent to MayaReview roundDue 19 Sep
Due 19 SepSigned 11:40 pmPaid in fullHandoverDue 26 Sep
Due 26 SepScrollNext: Workflows and Automations
Workflows10 / 13 · 8:00 am
Run every kickoff the same way.
Automations11 / 13 · 8:30 am
Invoices go out on time, every time.
Chapter 6 of 7 · Run itself
app.hellofriday.app/projects/brand-sprintapp.hellofriday.app/workflows/kickoffapp.hellofriday.app/automations/invoice-on-handover
Brandwell brand sprintSix weeks2 of 6 doneAutomate
To start2
In progress2
Done2
Kickoff workflow6 stepsActiveRun test
Invoice on handoverOnRan 12 times
Run history
Brand sprint · INV-002 sentToday 9:02 am
Harbour & Co · INV-014 sentLast week
Lumen · INV-011 sent2 weeks ago
Discovery workshopDone · 18 AugProposal signedTriggerWHENProject stage changes to Handover
Done · 18 AugProposal signedTriggerWHENProject stage changes to HandoverBrand auditDone · 22 AugSend intake formActionANDInvoice balance is unpaid
Done · 22 AugSend intake formActionANDInvoice balance is unpaidConcept routesDue 5 SepSend welcome emailAction
Due 5 SepSend welcome emailActionStakeholder workshopDue 9 SepBook kickoff callActionTHENCreate invoice from template
Due 9 SepBook kickoff callActionTHENCreate invoice from templateReview roundDue 19 SepCreate projectActionTHENEmail Maya the invoice link
Due 19 SepCreate projectActionTHENEmail Maya the invoice linkHandoverDue 26 SepNotify the teamActionTHENNotify the team in chat
Due 26 SepNotify the teamActionTHENNotify the team in chatScrollNext: Portals and Reporting
Workflows10 / 13 · 8:00 am
Run every kickoff the same way.
Automations11 / 13 · 8:30 am
Invoices go out on time, every time.
Brand sprintSix weeksAutomate
2 of 6 doneKickoff workflow6 stepsActive
Invoice on handoverOnRan 12 times
Run history
Brand sprint · INV-002 sentToday
Harbour & Co · INV-014 sentLast week
Discovery workshopDone · 18 AugProposal signedTriggerWHEN
Done · 18 AugProposal signedTriggerWHENBrand auditDone · 22 AugSend intake formActionAND
Done · 22 AugSend intake formActionANDConcept routesDue 5 SepSend welcome emailAction
Due 5 SepSend welcome emailActionStakeholder workshopDue 9 SepBook kickoff callActionTHEN
Due 9 SepBook kickoff callActionTHENReview roundDue 19 SepCreate projectActionTHEN
Due 19 SepCreate projectActionTHENHandoverDue 26 SepNotify the teamActionTHEN
Due 26 SepNotify the teamActionTHENScrollNext: Portals and Reporting
Client portals12 / 13 · 9:00 am
One place for clients to see it all.
Reporting13 / 13 · 9:00 am
Know where the business stands.
Chapter 7 of 7 · See it all
app.hellofriday.app/automations/invoice-on-handoverportal.studionorth.co/brandwellapp.hellofriday.app/reports/august
Invoice on handoverOnRan 12 timesView as client
Run history
Brand sprint · INV-002 sentToday 9:02 am
Harbour & Co · INV-014 sentLast week
Lumen · INV-011 sent2 weeks ago
SNStudio NorthClient portalMaya Chen
Welcome back, Maya
Your brand sprint is in week three of six.
Your project50%
Documents
ReportsAugustUpdated just now
WHENProject stage changes to HandoverProposalSigned 11:40 pmSignedRevenue$28,400+18%
ANDInvoice balance is unpaidInvoice INV-001$14,200PaidNew enquiries14+4
Kickoff formCompleted 15 AugDoneActive projects52 due
THENCreate invoice from templateBrand guideDue 26 SepSoonPaid on time92%+6%
THENEmail Maya the invoice linkConcept routesIn review · due 5 SepRevenue, last 6 monthsAugMarAprMayJunJulAug
THENNotify the team in chatHandover26 SepNeeds your OKInvoice INV-003Lumen · $4,200ApproveKickoff emailHarbour & CoApprove
You choose how much Friday does.
AssistedFriday suggests. You decide.DelegatedHand it off. Review the result.AutonomousFriday handles it. You get the report.
Scroll
Client portals12 / 13 · 9:00 am
One place for clients to see it all.
Reporting13 / 13 · 9:00 am
Know where the business stands.
Invoice on handoverOnView as client
Run history
Brand sprint · INV-002 sentToday
Harbour & Co · INV-014 sentLast week
SNStudio NorthClient portal
Welcome back, Maya
Your brand sprint is in week three of six.
Your project50%
Documents
ReportsAugustUpdated just now
WHENProposalSigned 11:40 pmSignedRevenue$28,400+18%
ANDInvoice INV-001$14,200PaidNew enquiries14+4
Kickoff formCompleted 15 AugDoneActive projects52 due
THENBrand guideDue 26 SepSoonPaid on time92%+6%
THENConcept routesIn review · due 5 SepRevenue, last 6 monthsAugMarAprMayJunJulAug
THENHandover26 SepNeeds your OKInvoice INV-003Lumen · $4,200ApproveKickoff emailHarbour & CoApprove
You choose how much Friday does.
AssistedFriday suggests. You decide.DelegatedHand it off. Review the result.AutonomousFriday handles it. You get the report.
Scroll
Friday drivesYour call
You choose how much Friday does.
AssistedFriday suggests. You decide.
DelegatedHand it off. Review the result.
AutonomousFriday handles it. You get the report.
Scroll
An agent that answers to you.
Named manager
Reports to you.
Your permissions
Never more than you.
On the record
Everything logged.
Kerr and Co hasn't signed yetSent Kerr and Co a gentle nudgeKerr and Co signed the proposalProject board set up, 6 milestonesFirst invoice drafted, $4,800Kickoff booked for Tuesday 10amWelcome pack sent to Kerr and Co
Go home. Friday's got it.
The agent that runs your business.
Join the waitlistSCROLL