Lead to action. In minutes.

For agencies and service businesses that sell by proposal. Friday researches every new enquiry, replies, offers call times and drafts the proposal. You approve it.

Example replySent 1:10 after the enquiry

To Sam Okafor, Northside Brand StudioSubject Re: Brand refresh for our physio group

Hi Sam, thanks for getting in touch. Refreshing the brand for a 12-person physio group is a good brief.

Before I suggest an approach: is there a launch date you are working to? Here are two times this week to talk it through.

Tue 10:30Wed 2:00

Proposal drafted from your past brand projectsWaiting on your OK

Tell us about your business

Tell us about your business and we will show you what Friday would do with your next enquiry.

Enquiries wait 42 hours. Buyers don't.

You are on a client call, in a workshop, or asleep. The enquiry sits, and the buyer moves on to whoever answers.

ExampleEnquiries5 waiting, 0 replied

Dana Whitfield, Whitfield and CoRebrand for our three clinics

2 days

Mark Osei, Osei LegalWebsite and intake forms

26 hrs

Priya Nair, Loop FitnessCampaign for our January launch

9 hrs

Tom Reilly, Reilly BuildersQuote for brand and signage

3 hrs

Ana Costa, Costa DentalNew website, as soon as possible

40 min

42 hrsaverage wait for a first reply, in an audit of 2,241 firms

37%of those firms replied within the first hour

5 minwhere research says the odds of qualifying a lead start to fall sharply

Sources: Harvard Business Review (2011), audit of 2,241 US firms. MIT and InsideSales lead response study (2007).

Six jobs stand between an enquiry and a proposal.

Today, by hand

Look them up, read their site, guess what they need.
Decide if they are worth a call.
Write a reply that shows you read their enquiry.
Trade emails to find a time.
Dig out an old proposal and rework it.
Remember to chase.

With Friday

Friday researches the business and checks your CRM for history.
It scores fit against your criteria and gives its reasons.
A reply that refers to their business and asks the one question that matters.
Call times from your live calendar, in the reply.
A first draft from your past work, held for your OK.
A nudge after two days of silence.

Friday does all six before you have opened the email.

Here is one enquiry, timed from the moment it arrives.

Example enquiryNorthside Brand Studio asked about a brand refresh

0:00

FormsEnquiry receivedA brand refresh for a 12-person physio group, budget not stated.

0:20

CRMResearched and matchedTheir site read, no past contact found, a new record created.

0:45

FridayScored against your criteriaFit 86. Service match, team size and timeline all fit. Reasons attached.

1:10

SchedulingPersonal reply sentRefers to their practice, asks about launch timing, offers two call times.

2:00

DocumentsProposal draftedBuilt from your past brand projects. Waiting on your OK.

2 minutes. You were in a client meeting. One thing waits on your OK.

And it knows when to say no.

Not every enquiry deserves your afternoon. Friday scores each one and tells you why.

Fit scoreA strong fit

A personal reply goes out with call times. The proposal is drafted and waiting for your OK.

WhyService match: brand refreshTeam size and timeline fitNo past contact on record

Fit scoreA weak fit

A polite decline is drafted for you, with a referral if you have one. No proposal.

WhyBudget below your minimumService outside what you offerWants to start next week

You stay in charge.

AskFriday suggests, you decide.

DraftFriday prepares it, you approve.

DoFriday does it and reports back.

Choose the level for each kind of job. Start with approval on every send and loosen it when you trust it. Every action is logged on the lead's record.

Questions before you try it.

What happens after I send the form?

We look at your business and come back with how Friday would handle your enquiries, and a pilot you can try.

Will it send things I have not approved?

Not unless you tell it to. Start with approval on every send.

What if it gets a lead wrong?

Every fit score comes with its reasons, you can overrule it, and every action is logged.

Does it need my CRM, calendar and proposals set up elsewhere?

No. CRM, scheduling, documents and signing are part of HelloFriday, so the whole path sits in one place. Claude and other agents can connect through MCP.

Is it only for agencies?

It suits any business that sells through enquiries and proposals: agencies, studios, consultancies and practices.

Lead to action. In minutes.

Built by Asher Saeed, a four-time CPTO and ex-Atlassian product leader.

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